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CIM Workbooks Strategic Marketing Management, Planning (CIM Student Workbook: Diploma)
CIM Workbooks Strategic Marketing Management Planning - CIM Student Workbook: Diploma
Author: Fifield, Paul Fifield, Gilligan
Written specifically for students studying for the CIM Diploma. The unit presents practical examples and case studies relating theory to practice; helpful questions; succinct chapter summaries and revision tips to get through the exam.
ISBN-13: 9780750635813
ISBN-10: 0750635819
Pages: 256
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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