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Campaign Strategies and Message Design : A Practitioner's Guide from Start to Finish
Campaign Strategies and Message Design A Practitioner's Guide from Start to Finish
Author: Mary Anne Moffitt
Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign.
ISBN-13: 9780275964702
ISBN-10: 0275964701
Publication Date: 1/30/1999
Pages: 224
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Publisher: Praeger Paperback
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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