We see that javascript is disabled or not supported by your browser - javascript is needed for important actions on the site. Read more

What's New - Home - Login

Member $avings: $81,567,402.90 | Books Available: 795,785 | Members Online: 222

Swap Used Books - Buy New Books at Great Prices!

How To Swap Books Sign Up Search submenu

PBS Market (New Books)

Gift Buying Guide

Book Browser Advanced Search Books Posted Today Member Book Reviews Award Winning Books NYT Best Sellers Amazon Best Sellers Most Traveled Copies Club Wish List

Discussion Forums Book Lists

Club Lists My Book Lists My Watched Lists Create a List

Blog Donations

School Donation Program In Memory of... Military Donation Program Friends of PBS

Box-O-Books Maps The Eclectic Pen Fun Stuff

20 Questions Sudoku Bookmark Creator

Top 100

Requests Posts Swappers Referrers Reviewers

Pulse of PBS Spread The Word

Invite Friends Bookmarks Facebook Page Facebook App More Ways...

Photo Gallery Recipes Club Tag Cloud Member Testimonials

Help Center submenu

How To Swap Books Browse Help Docs Ask the Librarian PBS Member Icons Live Help

Kiosk

PBS Market (New Books) Go Shopping Buy Credits Buy PBS Money Upgrade Membership Gift Certificates Transfer Credits

Need Help?

Search - Campaigns And Elections American Style (Transforming American Politics)

Campaigns And Elections American Style - Transforming American Politics
Author: James A Thurber, Candice J Nelson, William R Hamilton

For the first time, leading political scientists and experienced campaign professionals (many instrumental in the 1992 and 1994 elections) have come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research. Sometimes the two views correspond quite closely?as when academic Paul... more » Herrnson?s research on volunteerism reinforces grassroots campaign specialist Will Robinson?s experience with field operations at the local level. Other times, theory flies in the face of practice, as William Hamilton (campaign pollster) and Raymond Wolfinger (survey research specialist) reveal in essays on the use of campaign surveys. Sam Popkin embodies the essence of the book; he is a key academic who also played an important role in advising the Clinton campaign.The essays in this volume provide a real education in practical campaign politics. Academics and campaign professionals describe the innovation and reality of election campaigns as they have evolved over time to culminate in the 1992 phenomena of town meetings, bus tours, MTV, talk radio, infomercials, and focus groups. Especially relevant to the 1994 midterm elections, we see how campaign themes and strategy are set, how they are communicated, how advanced campaign tactics are used, why mobilizing volunteers is essential, why early campaign money is worth more, how to get the media to cover a campaign without paying for it, and how to use focus groups, survey research, and media to win elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, male and female campaign perspectives, this volume scrutinizes national- and local-level campaigns through 1994 with the 1996 elections in mind. Students, citizens, candidates, and campaign managers will learn not only how to win elections, but why it has become imperative to do so in an ethical way.Perfect for a variety of courses in American government, Campaigns and Elections American Style is borne out of the marriage of campaign professionals and academics teaching in American University?s nationally televised Campaign Management Institute. This book is essential reading for political junkies of any stripe and serious students of campaigns and elections. All will be impressed by the clear portrait this volume paints of the professionalization and dramatic transformation of American election campaigns over the last 30 years.

ISBN-13: 9780813319674
ISBN-10: 0813319676
Publication Date: 3/14/1995
Pages: 280
Rating:

0 stars, based on 0 rating

Publisher: Westview Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review

Genres:

Politics & Social Sciences >> Government >> Elections
Politics & Social Sciences >> Politics & Government >> United States >> National
Nonfiction >> Politics >> U.S.
Politics & Social Sciences >> Politics & Government >> Elections & Political Process >> Elections

Back to the Top ↑

Search - Campaigns And Elections American Style (Transforming American Politics)

Loading...