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Candyfreak A Journey through the Chocolate Underbelly of America Author:Steve Almond Driven by his obsession, stubborn idealism, and the promise of free candy, self-confessed candy freak Steve Almond takes off on a quest to discover candy's origins in America, to explore the little companies that continue to get by on pluck and perseverance, and to witness the glorious excess of candy manufacturing. — From the Twin Bing to the Id... more »aho Spud, the Valomilk to the Abba-Zaba, Almond uncovers a small legion of singular handcrafted candy bars made by unsung heroes, working in old-fashioned factories for tiny profits to produce something that they love. Fascinated by the emotional power of these confectionery delights, the primal and persuasive experience of the world in our mouths, Almond describes our candy cravings in sensuous and titillating detail. Though the road is laden with free samples, he discovers that the world of candy making is not the sweet world of childhood reveries but one beleaguered by stiff competition, closely guarded secrets, and increasingly limited markets. But no matter. As he also finds, every candy maker, even when poised on the edge of failure, is happy, indulgent, and childlike. For finally, even the darkest market forces, even the clout of the Big Three candy companies that threaten to wipe out all others, cannot lessen our desire to lose ourselves in chocolate.
Candyfreak is the bittersweet story of how Steve Almond grew up on candy--and how, for better and worse, candy has grown up, too. Almond gives us a hilarious, sugar-high tour of those old-fashioned candy companies.« less
This book was really fun to read, could read it all in one sitting. Non-fiction but informative while being alot of fun, and makes you drool!!
Currently 5/5 Stars.
Linda C. reviewed Candyfreak : A Journey through the Chocolate Underbelly of America on + 8 more book reviews
3 member(s) found this review helpful.
I loved this book. Anyone over the age of, oh, 40 will probably enjoy his research and explanations of the various candies, especially the stuff you just don't seem to see anymore. Steve Almond (Yes, Almond!) explains the business of regionally-offered goodies, the confectionaries that I now miss because my family moved from one area of the country to another.
My parents were in the candy-making business (a small, mall franchise) for many years so the book appealed to me on all kinds of levels, from candymaker to consumer.
Currently 5/5 Stars.
Amy Z. (AEZ) reviewed Candyfreak : A Journey through the Chocolate Underbelly of America on
3 member(s) found this review helpful.
Delicious and Tasty! I love candy, but reading this book gave me a large appreciation for the "little guys" in the gigantic world of Candy. It definitely made me crave a piece of chocolate here and there, but finding these candy treasures, has become my passion. Valomilks are available at Cracker Barrel!