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Careers in Advertising and Public Relations
Careers in Advertising and Public Relations
Author: WetFeet
For anyone interested in advertising or PR, this book explains how to select the right agency; the forces and trends at work; how new ad and PR campaigns are developed; who the top-ranked agencies are; what industry professionals like and dislike about their jobs; typical pay, hours, and office culture; and how to shine in your interviews.
ISBN-13: 9781582076461
ISBN-10: 1582076464
Publication Date: 10/30/2006
Pages: 168
Edition: 2007
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Publisher: WetFeet, Inc.
Book Type: Paperback
Members Wishing: 0
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