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Careers in Advertising (Princeton Review Series)
Careers in Advertising - Princeton Review Series
Author:
Consumers are bombarded with thousands of advertisements every day, but that's nothing compared to the number of resumes employers see at an ad agency. Everyone knows that landing a job in advertising is no easy sell. How do you put together a good enough book to get a copywriting job or break into the business as an account planner? — In Care... more », experts from each department explain their work and share ideas and advice on how to get a job. Readers will get a first-hand look at how things work in high-powered departments such as:
Account Management at TBWA/Chiat Day
The Creative Department at Grey Advertising
The Media Department at FCB/Leber Katz Partners
The Research Department at Leo Burnett
New Business at Ogilvy and Mather Worldwide
The Traffic Department at Adler Boschetto Peebles & Partners
Interactive Advertising at Thunder House Online Marketing
A comprehensive directory of more than 200 ad agencies and industry associations across the U.S. provides all the information a job-seeker needs, including personnel contacts at each firm.
Ad executives from an array of specialty areas have contributed to this book, including Shelly Lazarus, CEO of Ogilvy & Mather Worldwide, and Regina Leonard, Associate Manager of Human Resources at BBDO Worldwide.
Author:
Consumers are bombarded with thousands of advertisements every day, but that's nothing compared to the number of resumes employers see at an ad agency. Everyone knows that landing a job in advertising is no easy sell. How do you put together a good enough book to get a copywriting job or break into the business as an account planner? — In Care... more », experts from each department explain their work and share ideas and advice on how to get a job. Readers will get a first-hand look at how things work in high-powered departments such as:
Account Management at TBWA/Chiat Day
The Creative Department at Grey Advertising
The Media Department at FCB/Leber Katz Partners
The Research Department at Leo Burnett
New Business at Ogilvy and Mather Worldwide
The Traffic Department at Adler Boschetto Peebles & Partners
Interactive Advertising at Thunder House Online Marketing
A comprehensive directory of more than 200 ad agencies and industry associations across the U.S. provides all the information a job-seeker needs, including personnel contacts at each firm.
Ad executives from an array of specialty areas have contributed to this book, including Shelly Lazarus, CEO of Ogilvy & Mather Worldwide, and Regina Leonard, Associate Manager of Human Resources at BBDO Worldwide.
ISBN-13: 9780375750915
ISBN-10: 0375750916
Publication Date: 12/22/1998
Pages: 155
Rating: ?
ISBN-10: 0375750916
Publication Date: 12/22/1998
Pages: 155
Rating: ?
0 stars, based on 0 rating
Genres:
- Arts & Photography >> Graphic Design >> Commercial >> Advertising
- Business & Money >> Job Hunting & Careers >> General
- Business & Money >> Job Hunting & Careers >> Guides
- Business & Money >> Marketing & Sales >> Advertising
- Reference >> General
