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Cases in Advertising and Communications Management
Cases in Advertising and Communications Management
Author: Stephen A. Greyser
A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.
ISBN-13: 9780131184978
ISBN-10: 0131184970
Pages: 672
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Publisher: Prentice Hall
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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