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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Cases in Advertising and Marketing Management Real Situations for Tomorrow's Managers
Author: Edd Applegate
Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses disc...  more »
ISBN-13: 9780742538351
ISBN-10: 0742538354
Publication Date: 10/28/2006
Pages: 232
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Publisher: Rowman & Littlefield Publishers, Inc.
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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