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Cases in E-Commerce
Cases in ECommerce
Author: Jeffrey F. Rayport, Bernard J. Jaworski, Jeffrey Rayport
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
ISBN-13: 9780072500950
ISBN-10: 0072500956
Publication Date: 5/11/2001
Pages: 656
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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