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Cases in E-commerce
Cases in Ecommerce
Author: Jeffrey Rayport, Bernard Jaworski
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
ISBN-13: 9780071124126
ISBN-10: 0071124128
Publication Date: 6/1/2001
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Publisher: McGraw-Hill Education - Europe
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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