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Cases in Electronic Commerce
Cases in Electronic Commerce
Author: Sid Huff
Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students t...  more »
ISBN-13: 9780071123525
ISBN-10: 0071123520
Publication Date: 11/1/2001
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Publisher: McGraw-Hill Education - Europe
Book Type: Paperback
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