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Cases in Electronic Commerce
Cases in Electronic Commerce
Author:
Cases in electronic commerce is comprised of a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allo... more »
Author:
Cases in electronic commerce is comprised of a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allo... more »
ISBN-13: 9780072375169
ISBN-10: 0072375167
Publication Date: 11/19/1999
Pages: 480
Rating: ?
ISBN-10: 0072375167
Publication Date: 11/19/1999
Pages: 480
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Biography & History >> Strategy & Competition
- Business & Money >> General
- Business & Money >> Processes & Infrastructure >> E-Commerce >> General
- Business & Money >> Marketing & Sales >> Marketing >> Multilevel
- Business & Money >> Economics >> Commerce
