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Cases in Electronic Commerce
Cases in Electronic Commerce
Author:
Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students t... more »
Author:
Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students t... more »
ISBN-13: 9780072457315
ISBN-10: 0072457317
Publication Date: 8/6/2001
Pages: 480
Rating: ?
ISBN-10: 0072457317
Publication Date: 8/6/2001
Pages: 480
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Processes & Infrastructure >> E-Commerce >> General
- Business & Money >> Marketing & Sales >> Marketing >> Multilevel
