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Cases in European Marketing
Cases in European Marketing
Author:
Explores some of the challenges that companies face when marketing their goods or services across Europe. The text describes actual case histories, such as the marketing of a European mobile telephone network, the battle for the European breakfast cereal market and European car pricing.
Author:
Explores some of the challenges that companies face when marketing their goods or services across Europe. The text describes actual case histories, such as the marketing of a European mobile telephone network, the battle for the European breakfast cereal market and European car pricing.
ISBN-13: 9780749411183
ISBN-10: 074941118X
Publication Date: 1/19/1994
Pages: 128
Rating: ?
ISBN-10: 074941118X
Publication Date: 1/19/1994
Pages: 128
Rating: ?
0 stars, based on 0 rating
