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Cases in Marketing Financial Services (Marketing Series: Student)
Cases in Marketing Financial Services - Marketing Series: Student
Author: Christine Ennew, Trevor Watkins
Written to complement "Marketing Financial Services" by the same authors, this casebook supplies specific practical applications for the principles, concepts and techniques developed in that text. Ten longer cases and ten short cases cover applications in building societies, banks, insurance companies, unit/investment trusts, estate agency and c...  more »
ISBN-13: 9780750606615
ISBN-10: 0750606614
Pages: 280
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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