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Cases in Marketing Management (McGraw-Hill Series in Marketing)
Cases in Marketing Management - McGraw-Hill Series in Marketing
Author: Joseph P. Guiltinam, Gordon W. Paul
Offering both domestic and over 40% international cases, this new casebook of real business situations presents a well-balanced mix of 28 cases about services and products, both consumer and industrial, including high technology products. The cases follow the organization of Guiltinan/Paul, Marketing Management, fourth edition.
ISBN-13: 9780070489479
ISBN-10: 0070489475
Publication Date: 4/1/1991
Pages: 768
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Publisher: Mcgraw-Hill College
Book Type: Paperback
Members Wishing: 0
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