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Cases in Marketing Management
Cases in Marketing Management
Author: Kenneth L. Bernhardt, Thomas C. Kinnear
A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.
ISBN-13: 9780256036763
ISBN-10: 0256036764
Pages: 770
Edition: 4th
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Publisher: Irwin
Book Type: Hardcover
Members Wishing: 0
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