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Cases in Marketing of Services: An International Collection
Cases in Marketing of Services An International Collection
Author: Arthur Meidan, Luiz Moutinho
Bridge the gap between education and the real busines world. The twenty two case studies provided in this book will help students to develop their skills and experience over a range of marketing managemnt topics and problems.
ISBN-13: 9780201565058
ISBN-10: 0201565056
Pages: 304
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Publisher: Addison-Wesley Pub (Sd)
Book Type: Hardcover
Members Wishing: 0
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