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Cases in Retailing
Cases in Retailing
Author: Robert Lusch, Patrick Dunne
A collection of case studies intended to illustrate to the users the more complicated and sophisticated management issues that retailers face. Cases address a variety of retailing issues and concerns and range from 8 to 12 pages in length each -- much more comprehensive that the RvignetteS cases presented in most retailing textbooks.
ISBN-13: 9780538847919
ISBN-10: 0538847913
Pages: 224
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Publisher: Thomson South-Western
Book Type: Paperback
Members Wishing: 0
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