Cases in Strategic Management Author:A. J., Iii Strickland, Arthur A. Jr Thompson, John Gamble Thompson / Strickland CASES is the softcover cases component of this marketing-leading strategic management package. With this edition, the text portion now contains the best coverage of the resource-based view of the firm, keeping up Thompson/Strickland's Strategic Management commitment to currentness in thought, excellence in package, and reli... more »ability overall.« less