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Cases in Strategic Marketing
Cases in Strategic Marketing
Author:
A collection of strategically-oriented marketing cases. The book features multidimensional and comprehensive cases covering all marketing funtional areas, and details of real companies. Cases also consider products at stages of the product life cycle - introductory, growth and decline stages.
Author:
A collection of strategically-oriented marketing cases. The book features multidimensional and comprehensive cases covering all marketing funtional areas, and details of real companies. Cases also consider products at stages of the product life cycle - introductory, growth and decline stages.
ISBN-13: 9780131191082
ISBN-10: 013119108X
Pages: 250
Edition: 2nd
Rating: ?
ISBN-10: 013119108X
Pages: 250
Edition: 2nd
Rating: ?
0 stars, based on 0 rating
Genres:
