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Casino Marketing
Casino Marketing
Author: Nick Gullo
This book provides insight and a framework for the implementation of proven Casino Marketing concepts in use in the gaming industry. Casino Marketing 101 addresses such topics as Marketing department organization, property anaylzation, rating systems, customer complimentary criteria, promotions and junkets. The text explains and outlines casino ...  more »
ISBN-13: 9780942828474
ISBN-10: 094282847X
Publication Date: 6/2002
Pages: 152
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Publisher: Institute for the Study of Gambling and Commercial Gaming, College of Business Administration, University of Nevada, Reno
Book Type: Hardcover
Members Wishing: 0
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