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Category Killers: The Retail Revolution and Its Impact on Consumer Culture
Category Killers The Retail Revolution and Its Impact on Consumer Culture
Author: Robert Spector
Retail is a dog-eat-dog world—and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than “category killers” like Wal-Mart, Toys R Us, and Costco This book explores how they did it, what other companies can glean from their killer st...  more »
ISBN-13: 9781578519606
ISBN-10: 1578519608
Publication Date: 1/7/2005
Pages: 272
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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