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The Changing Face of the Asian Consumer: Insights and Strategies for Asian Markets
The Changing Face of the Asian Consumer Insights and Strategies for Asian Markets
Author: Bernd Schmitt
Overview — As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers? — In this book, world-renowned thought leader Bernd Schmitt helps to navigate and maneuver the comple...  more »
ISBN-13: 9781259071010
ISBN-10: 1259071014
Publication Date: 10/1/2013
Pages: 216
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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