From the back cover:
"Sales pros know that we are in the midst of one of the most turbulent and competitive periods in the history of selling. There are more players in the game, and the game is far more complex. Customers want innovation. They want custom-made solutions to their probalems, and they want them now.
The risks are greater, but so are the opportunities and rewards. The top salespeople - the people Larry Wilson quotes and profiles in this book - know this. ......
Changing the Game is Larry Wilson's latest and boldest thinking about the future of selling = a future that is as close as tomorrow's first sales call."