Book Reviews of Changing The Game : The New Way To Sell

Changing The Game : The New Way To Sell
Changing The Game The New Way To Sell
Author: Larry Wilson
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ISBN-13: 9780671671358
ISBN-10: 0671671359
Publication Date: 11/15/1988
Pages: 288
  • Currently 3.5/5 Stars.

3.5 stars, based on 1 rating
Publisher: Fireside
Book Type: Paperback
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From the back cover:
"Sales pros know that we are in the midst of one of the most turbulent and competitive periods in the history of selling. There are more players in the game, and the game is far more complex. Customers want innovation. They want custom-made solutions to their probalems, and they want them now.
The risks are greater, but so are the opportunities and rewards. The top salespeople - the people Larry Wilson quotes and profiles in this book - know this. ......
Changing the Game is Larry Wilson's latest and boldest thinking about the future of selling = a future that is as close as tomorrow's first sales call."