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Changing the Playbook: How Power, Profit, and Politics Transformed College Sports (Sport and Society)
Changing the Playbook How Power Profit and Politics Transformed College Sports - Sport and Society Author:Howard P Chudacoff In Changing the Playbook , Howard P. Chudacoff delves into the background and what-ifs surrounding seven defining moments that transformed college sports. These changes involved fundamental issues--race and gender, profit and power--that reflected societal tensions and, in many cases, remain pertinent today: the failed 1950 effort to pass a Sa... more »nity Code regulating payments to football players;the thorny racial integration of university sports programs;the boom in television money;the 1984 Supreme Court decision that settled who could control skyrocketing media revenues;Title IX's transformation of women's athletics;the cheating, eligibility, and recruitment scandals that tarnished college sports in the 1980s and 1990s;the ongoing controversy over paying student athletes a share of the enormous moneys harvested by schools and athletic departments. A thought-provoking journey into the whos and whys of college sports history, Changing the Playbook reveals how the turning points of yesterday and today will impact tomorrow.« less