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The Channel Advantage
The Channel Advantage
Author: Lawrence Friedman, Tim Furey
'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel strategy as a sideline to the core business. Building a ch...  more »
ISBN-13: 9780750640985
ISBN-10: 0750640987
Publication Date: 8/1/1999
Pages: 228
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Publisher: Butterworth-Heinemann
Book Type: Hardcover
Members Wishing: 0
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