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Search - Children as Consumers: A Psychological Analysis of the Young People's Market (International Series in Social Psychology)

Children as Consumers: A Psychological Analysis of the Young People's Market (International Series in Social Psychology)
Children as Consumers A Psychological Analysis of the Young People's Market - International Series in Social Psychology
Author: Adrian Furnham, Barrie Gunter
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. I...  more »
ISBN-13: 9780415185349
ISBN-10: 0415185343
Publication Date: 5/7/1998
Pages: 224
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
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