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Chrysler Muscle: Marketing Detroit's Mightiest Machines
Chrysler Muscle Marketing Detroit's Mightiest Machines
Author: Bill Holder, Phil Kunz
Set against the backdrop of the muscle car era, MOPAR utilized marketing techniques that were youthful, hip, and bold leaving an incredible legacy that still excites automotive enthusiasts. Ad campaigns with eye-popping colors and cartoon mascots--never before has the automotive business seen engines used as marketing tools similar to the paveme...  more »
ISBN-13: 9780873496339
ISBN-10: 0873496337
Publication Date: 10/2003
Pages: 160
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Publisher: Krause Publications
Book Type: Paperback
Members Wishing: 0
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