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Search - Chrysler Muscle: Marketing Detroit's Mightiest Machines
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Chrysler Muscle Marketing Detroit's Mightiest Machines Author: Set against the backdrop of the muscle car era, MOPAR utilized marketing techniques that were youthful, hip, and bold leaving an incredible legacy that still excites automotive enthusiasts. Ad campaigns with eye-popping colors and cartoon mascots--never before has the automotive business seen engines used as marketing tools similar to the paveme... more »
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Genres:
- Sports & Outdoors >> Miscellaneous >> Motor Sports
- Nonfiction >> Automotive >> Pictorial
- Nonfiction >> Automotive >> Racing
- Nonfiction >> Transportation >> General
- Nonfiction >> Automotive >> General
- Nonfiction >> Automotive >> History