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Churchill - Ford - Walker's Sales Force Management
Churchill Ford Walker's Sales Force Management
Author: Mark W Johnston, Greg W. Marshall
The primary goal of this book is to offer students the most comprehensive, up-to-date and integrated overview of the theory, research and practices relevant to sales management. The latest edition continues to focus on enabling students to take the wealth of information available and apply it to "real world" sales management problems and opportu...  more »
ISBN-13: 9780071116053
ISBN-10: 0071116052
Publication Date: 4/11/2008
Pages: 640
Edition: 8th
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Publisher: McGraw-Hill Publishing Co.
Book Type: Paperback
Members Wishing: 0
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