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Churchill/Ford/Walker's Sales Force Management (Mcgraw-Hill/Irwin Series in Marketing)
Churchill/Ford/Walker's Sales Force Management - Mcgraw-Hill/Irwin Series in Marketing
Author: Mark W Johnston, Greg W. Marshall
The primary goal of Sales Force Management, 8e is to offer students the most comprehensive, up-to-date, and integrated overview of the theory, research, and management practices relevant to sales management. In revising the book we continue to focus on creating a book that enables students to take the wealth of information available and apply i...  more »
ISBN-13: 9780072961836
ISBN-10: 007296183X
Publication Date: 5/2/2005
Pages: 512
Edition: 8
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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