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Clicks, Bricks and Brands
Clicks Bricks and Brands
Author:
The world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage? What direction will traditional retailing take over the next few years? And what role are e-tailers facing, with low earnings, weak distribution and limited customer support? With an i... more »
Author:
The world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage? What direction will traditional retailing take over the next few years? And what role are e-tailers facing, with low earnings, weak distribution and limited customer support? With an i... more »
ISBN-13: 9780749434908
ISBN-10: 0749434902
Publication Date: 5/31/2001
Pages: 320
Rating: ?
ISBN-10: 0749434902
Publication Date: 5/31/2001
Pages: 320
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Industries >> Retailing
- Business & Money >> Processes & Infrastructure >> E-Commerce >> General
- Business & Money >> Management & Leadership >> Management
- Computers & Technology >> Internet & Social Media
- Computers & Technology >> Business Technology >> Web Marketing
