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The Co-Creation Paradigm
The CoCreation Paradigm
Author: Venkat Ramaswamy, Kerimcan Ozcan
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders?from customers...  more »
ISBN-13: 9780804789158
ISBN-10: 0804789150
Publication Date: 4/9/2014
Pages: 360
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Publisher: Stanford Business Books
Book Type: Hardcover
Members Wishing: 0
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