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Co-Opetition
CoOpetition
Author: Adam M. Brandenburger, Barry J. Nalebuff
The game of business changes constantly. So should your business strategy. — When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-...  more »
ISBN-13: 9780385479493
ISBN-10: 0385479492
Publication Date: 5/1/1996
Pages: 304
Rating:
  • Currently 2.8/5 Stars.
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2.8 stars, based on 2 ratings
Publisher: Currency
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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