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Co-branding: The Science of Alliance (Macmillan Business)
Cobranding The Science of Alliance - Macmillan Business
Author:
The strategic management and development of brands continues to grow in importance for most businesses and the 1990s have seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well matched brands working together in harmony can be considerable and e... more »
Author:
The strategic management and development of brands continues to grow in importance for most businesses and the 1990s have seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well matched brands working together in harmony can be considerable and e... more »
ISBN-13: 9780333760895
ISBN-10: 0333760891
Publication Date: 9/24/1999
Pages: 160
Rating: ?
ISBN-10: 0333760891
Publication Date: 9/24/1999
Pages: 160
Rating: ?
0 stars, based on 0 rating
