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Coca-Globalization: Following Soft Drinks from New York to New Guinea
CocaGlobalization Following Soft Drinks from New York to New Guinea
Author: Robert J. Foster
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened...  more »
ISBN-13: 9780230603868
ISBN-10: 0230603866
Publication Date: 1/15/2008
Pages: 304
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Publisher: Palgrave Macmillan
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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