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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
The Codes of Advertising Fetishism and the Political Economy of Meaning in the Consumer Society
Author: Sut Jhally
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who ``work'' for the media in the same way that workers do in a factory. By watching commercial messa...  more »
ISBN-13: 9780312002114
ISBN-10: 0312002114
Publication Date: 3/1987
Pages: 225
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Other Versions: Paperback
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