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Search - Communication and Persuasion: Psychological Studies of Opinion Change,

Communication and Persuasion: Psychological Studies of Opinion Change,
Communication and Persuasion Psychological Studies of Opinion Change
Author: Hovland Carl Iver
This is a report of a program of coordinated systematic research on variables determining the effects of persuasive communication.
ISBN-13: 9780300005738
ISBN-10: 0300005733
Publication Date: 1/1953
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Publisher: Yale Univ Pr
Book Type: Textbook Binding
Members Wishing: 0
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