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Companies and Markets: Understanding Business Strategy and the Market Environment
Companies and Markets Understanding Business Strategy and the Market Environment
Author: Bryan Lowes, Christopher Pass, Stuart Sanderson
This text combines the relevant aspects of business policy and industrial economics in order to provide students with a framework for understanding how company strategy relates to the markets in which companies operate. By bringing these two key areas together, the book should provide a better understanding of the factors which influence a firm'...  more »
ISBN-13: 9780631190981
ISBN-10: 0631190988
Pages: 400
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Publisher: Blackwell Pub
Book Type: Hardcover
Members Wishing: 0
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