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Competing on Value: Bridging the gap between brand and customer value
Competing on Value Bridging the gap between brand and customer value
Author: Simon.Dr. Knox, Stan. Maklan
Where brands have traditionally been associated with individual product lines, the authors assert that the concept of the brand needs to both reflect and be carried by the whole organization. Today, customer value is created in a context of long term partnerships formed to achieve customized solutions, process reengineering, risk sharing, and su...  more »
ISBN-13: 9780273631057
ISBN-10: 0273631055
Publication Date: 3/15/1998
Pages: 236
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Publisher: Financial Times Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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