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Competition Demystified
Competition Demystified
Author: Bruce Greenwald
Columbia Business School professor Greenwald offers a new theory of competition for strategic planners to apply in the real world. He argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a company can erect strong barriers to entry--through c...  more »
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ISBN: 392414
Publication Date: 1/2006
Edition: Abridged
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Publisher: Audio-Tech Business Book Summaries
Book Type: Audio CD
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