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Competitive Marketing: A Strategic Approach
Competitive Marketing A Strategic Approach
Author: John O'Shaughnessy
This new edition of a best selling international text now covers strategic marketing and includes up-to-date examples of all areas of marketing throughout.
ISBN-13: 9780044451174
ISBN-10: 0044451172
Pages: 376
Edition: 2 Sub
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Publisher: Unwin Hyman
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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