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Competitive Strategy For Dummies
Competitive Strategy For Dummies
Author: Richard Pettinger
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and s...  more »
ISBN-13: 9780470779309
ISBN-10: 0470779306
Publication Date: 5/10/2010
Pages: 388
Edition: New
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Publisher: For Dummies
Book Type: Paperback
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