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Competitor Intelligence: How to Get It, How to Use It
Competitor Intelligence How to Get It How to Use It
Author: Leonard M. Fuld
This book brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top US corporations, the book reveals both traditional and creative methods for obtaining detailed insi...  more »
ISBN-13: 9780471809678
ISBN-10: 0471809675
Pages: 496
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Other Versions: Audio Cassette
Members Wishing: 0
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