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The Complete Guide to Fund-Raising Management (2nd Edition)
The Complete Guide to FundRaising Management - 2nd Edition Author:Stanley Weinstein, Stanley Weinstein The comprehensive and practical guide to successful fundraisingrevised and updated The Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volun... more »teer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find:
The five principles of fundraising
Resource development strategies
Information management techniques
Tips on prospect identification and market research
Guidelines for running major gift programs
Sections on fundraising by mail, by telephone, and through special events
Capital and endowment campaign key success factors
No matter what your fundraising goal iswhether you need a detailed tour of the entire fundraising process or just a little help here and thereThe Complete Guide to Fundraising Management, Second Edition is for you.« less