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Computer-Aided Marketing and Selling: Information Asset Management (The Marketing Series)
ComputerAided Marketing and Selling Information Asset Management - The Marketing Series
Author: Robert Shaw
Intended for marketing and sales managers, advertising agencies, and data processing managers and analysts, this book discusses how important information systems are to marketing campaigns, and how they can best be utilized to increase a company's marketing potential.
ISBN-13: 9780750600705
ISBN-10: 0750600705
Pages: 160
Edition: illustrated edition
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Publisher: Butterworth-Heinemann
Book Type: Hardcover
Members Wishing: 0
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