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Computer Aided Problems for Use With Essentials of Marketing (Irwin Series in Information and Decision Sciences)
Computer Aided Problems for Use With Essentials of Marketing - Irwin Series in Information and Decision Sciences
Author: E. Jerome McCarthy, William D. Perreault
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
ISBN-13: 9780256065633
ISBN-10: 0256065632
Pages: 512
Edition: 4
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Publisher: Richard D Irwin
Book Type: Paperback
Members Wishing: 0
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