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Topic: Is this considered advertising?

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Subject: Is this considered advertising?
Date Posted: 2/27/2008 1:32 AM ET
Member Since: 11/21/2007
Posts: 7,394
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The last "page" of a book I have to mail consists of a promo of the publisher's books with a detachable(sp?) card for a person to mail in for more information. Can I still use media mail for this book? 

Date Posted: 2/27/2008 6:27 AM ET
Member Since: 2/6/2006
Posts: 1,186
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You shouldn't have any problem mailing it using the media mail rate. Here's information from the Domestic Mail Manual that applies (DMM 173):

4.2 Enclosures in Books

Enclosures in books mailed at Media Mail rates are subject to these additional standards:

a. Either one envelope or one addressed postcard may be bound into the pages of a book. If also serving as an order form, the envelope or card may be in addition to the order form permitted by 4.2b..

b. One order form may be bound into the pages of a book. If also serving as an envelope or postcard, the order form may be in addition to the envelope or card permitted by 4.2a..

c. Announcements of books may appear as book pages. These announcements must be incidental and exclusively devoted to books, without extraneous advertising of book-related or other materials or services. Announcements may fully describe the conditions and methods of ordering books and may contain ordering instructions for use with a separate order form. Up to three of these announcements may contain as part of their format a single order form, which may also serve as a postcard. The order forms permitted with these announcements are in addition to, and not in place of, order forms that may be enclosed under 4.2a. or 4.2b..

Date Posted: 2/28/2008 12:36 PM ET
Member Since: 8/23/2007
Posts: 26,510
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That's fine.  Built in advertisements in a book for other books is fine.  Almost every book I read has at least one add for another book or bookclub.   Now a cookbook with a bunch of product advertisements like those checkout stand cookbooks-not media mail.  It's considered like a magazine. Also you shouldn't add anything like business cards or adds for anything yourself-like for your job or something.  If you offer someone a video or magazine with a book order-you can't sent it MM.