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The Consultant's Guide to Winning Clients
The Consultant's Guide to Winning Clients Author:Herman Holtz This is a consultant's guide to finding potential clients and developing prospects into long-term customers. It offers a range of how-to marketing methods, including seminars, newsletters, brochures, and direct mail. The reader is shown how to qualify prospects, submit proposals, and negotiate contracts. The best ways to keep clients and develop... more » add-on projects with them are given and the book contains a valuable section on government consulting opportunities, including listings of federal, state, and local agencies that use consultants, with advice on how to reach them.« less