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Search - Consumer Behavior 4th Edition Plus Cases In Consumer Behavior

Consumer Behavior 4th Edition Plus Cases In Consumer Behavior
Consumer Behavior 4th Edition Plus Cases In Consumer Behavior
Author: Wayne D. Hoyer
An authoritative and research-based treatment of consumer behaviour, backed by up-to-date coverage of new media, technology and e-commerce. Greater coverage of marketing strategy and decision making has been added, and text revisions have enhanced accessibility.
ISBN-13: 9780618805372
ISBN-10: 0618805370
Publication Date: 3/22/2006
Edition: 4
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Publisher: Houghton Mifflin Company
Book Type: Hardcover
Members Wishing: 0
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